Session 7 Promoting your event

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You have your event all planned and organised, but how do you make sure that your customers know about the event and actually turn up?

4. Organise publicity
4.1 Assess suitability of existing promotional materials for activities, events and public programs and audience
4.2 Contribute to development of strategies that target audiences within resource and time constraints
4.3 Ensure material contains valid and reliable information and appropriate interpretations

Class Activity/Discussion 1

Based on your research into libraries and events and programs so far, what methods of promotion do libraries use to market their events? How? What? When? Where?

Promotional ideas

Read the following articles that relate to marketing and promoting library programs and events:

How To Promote a Library Event on a Small Budget
https://princh.com/how-to-promote-a-library-event-on-a-small-budget/

25 ways to advertise your event for free

Links for Specific events

Have a look at this article from ALIA. Many of the event links provide resources that can be used for promotion and marketing. Here is an example for National Simultaneous Storytime

Coding and Science

Hour of code promotional material:

Hour of code: How to teach an hour of code

Code Club Australia promotions pack
https://codeclubau.org/projects/club-resources

Code like a girl
https://codelikeagirl.org/

Scienceweek


Tools for creating promotional material

There are lots of different tools and applications that can be used to create engaging promotional material. Here are a few ideas:

MS Word - Word can be used to create tri-fold brochures, flyers and posters, just to name a few. Lots of templates available as standard or lots more available on office online.

MS Publisher - Publisher can be used to create a range of promotional material. Lots of templates available to give you some inspiration. You should have access to Publisher as part of your Chisholm MS Office subscription.


OR using the search within each application - here are a couple of samples using PowerPoint








MS Sway - Newsletters, publications and presentations. https://sway.office.com/my

Pixlr - Image editing and creation.  https://pixlr.com/

Pixabay - CC0 high quality images. Free to use, no copyright. https://pixabay.com/

Unsplash - CC0 high quality images. Free to use, no copyright. https://unsplash.com/

Canva - Free online design tool. https://www.canva.com/
https://www.canva.com/learn/tutorials/

Desygner - Free online design tool similar to Canva  https://desygner.com/
https://desygner.com/blog/design-basics/ for the Blog and learning resources

Adobe Spark - Graphic design application. https://spark.adobe.com/

With all of the tools, they are only as good as the content you put on them. Make sure that you use suitable language style, correct spelling and grammar (unless appropriate), and high quality imagery.

Tips for creating marketing and promotional material

https://inkbotdesign.com/effective-marketing-materials/

Class Activity 2

Mysty River Regional Library Services would like a flyer that can be used to market their new program  "Cooking Basics - Quick meals you can make in 30 minutes". This is a 5 week program.

Using at least 2 different tools from the above list, create a flyer for the program. Share with the class.

Critique each flyer - Constructive feedback. What do you like? What don't you like? How could it be improved?

Lead Team effectiveness

3. Participate in and facilitate work team
3.1 Actively encourage team members to participate in and take responsibility for team activities and communication processes
3.2 Give the team support to identify and resolve problems which impede its performance
3.3 Ensure own contribution to work team serves as a role model for others and enhances the organisation's image within the work team, the organisation and with clients/customers

4. Liaise with management
4.1 Maintain open communication with line manager/management at all times
4.2 Communicate information from line manager/management to the team
4.3 Communicate unresolved issues, concerns and problems raised by the team/team members to line manager/management and ensure follow-up action is taken
4.4 Communicate unresolved issues, concerns and problems related to the team/team members raised by line managers/management to the team and ensure follow-up to action is taken

Team Communication

Just a reminder about the importance of communication within your team.

https://scienceforwork.com/blog/team-communication/

https://www.workzone.com/blog/team-communication/

Project Time

Time to continue work on your Event Proposal/Plan. 

  • Make sure that you have a team leader and that everyone is aware of who that is
  • Make sure that you have clear communication channels defined
  • Make sure that you have set some short term goals and that all team members are clear on what they need to contribute.
Why is it important to have a team leader?

Why is it important to have clear communication channels?

Why is it important to ALWAYS check your Event goals and objectives? How often do you think you should review them?
 









Comments

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